Why Your Web Site Needs Consistent Branding

Be consistent with your branding as it is the key to company recognition. You have a position in the marketplace and your web site should reinforce your position.

Your web site must deliver your brand’s positioning statement, starting with your headline, the most important element on your site. Your logo and your tagline should “be the brand”. The web site images, copy and graphics must support your position.

Web branding and the search engines

Top positioning on the search engines has been shown to deliver qualified traffic and increase revenue. It also helps determine your brand position in the mind of new customers based on the search engine result set they view for their key search terms.

Web branding and the media

If you are fortunate enough, or creative enough, to be the focus of media attention you will quickly find your web site an invaluable resource. The media will rely on your web site to confirm the information they receive on your company.

Many articles appear in the media with sections that are clearly based on text from a web site even if the article was written from a first person interview. This makes sense because journalists really do want to be as accurate as possible. It is reasonable for them to assume you have honed your consistent brand message on your web site. Have you?

Your web site is visible 24 x 7. It is therefore working tirelessly to deliver more qualified search engine traffic and reinforcing your brand message for direct visitors. VQC ensure that your web branding is consistent at all times.